Cutting Edges,Excavator Bucket Co., Ltd. , http://www.yassian-get.com
This makes China National Heavy Duty Truck, a national enterprise, one of the world's most powerful commercial vehicle companies. This is the ultimate goal of China National Heavy Duty Trucks.
A small pillar, a thin chain, can hold a heavy elephant. This scene can be seen everywhere in India and Thailand. When the elephants had not grown up, they were tied to a concrete pillar or steel column with an iron chain. No matter how they struggling, they couldn't break free until they grew into elephants and used to obey.
Over the years, in the Chinese auto industry, this phenomenon of “chained elephants†abounds: in the domestic automobile market dominated by joint venture brands, the elephants are not tied, but rather the innovative spirit of the enterprise, not using iron chains. But their own customary thinking.
It is not without exception.
Nine years ago, the transformation of thinking of Sinotruck finally broke down this chain: remarkable achievements have proved to almost all Chinese companies that the fate of the Chinese auto industry is in our own hands. Bo Xilai, former Minister of Commerce of the People's Republic of China, said in a meeting: "In China's machinery industry, only China National Heavy Duty Trucks dares to say 'No' to foreigners."
China National Heavy Duty Truck is undoubtedly a signboard of the national automobile industry. After the dying old state-owned enterprises, after 10 years of hard work, they not only revived but also deservedly took the lead in China's heavy-duty auto industry. In 2009, CNHTC's production and sales exceeded 125,000 units, leapt into the top 3 global heavy truck production and sales, and will continue to be the best operating quality company in the domestic heavy truck industry. This makes it a heavyweight competitor with real threats in the eyes of international heavy truck manufacturers.
In the face of accomplishments, China National Heavy Duty Truck Chairman Ma Chunji said that the current year that supported China National Heavy Duty Truck out of its predicament and rapid development was independent innovation; today, Sinotruk can turn crisis into a steady development, relying on independent innovation.
While adhering to autonomy, Sinotruk’s innovation vision is also open. While Ma Chunji adheres to independent innovation, he must also cooperate with international groups, but he must seize the initiative. "We can't resolutely sell ourselves."
China National Heavy Duty Truck has become one of the world's most powerful commercial vehicle companies. This is the ultimate goal of China National Heavy Duty Trucks.
Innovation highlights competitive advantage
At present, China's heavy truck is in the fast lane of sales growth.
In January of this year, the production and sales heavy trucks of China National Heavy Duty Truck Group broke through 1.7 units. In February, the company produced and sold 15,000 heavy trucks, reaching the best level in history. It is expected that the sales and sales of heavy trucks will exceed 50,000 units in the first quarter, and each indicator will record a new record.
The reason why it is able to maintain such a good development trend is that this is inseparable from China National Heavy Duty Truck's rich marketing network and continuous innovation of products and service advantages. After nine years of development, China National Heavy Duty Truck has initially built a "steel network" with the characteristics of heavy trucks, and has taken the lead in putting forward the service brand of "relative people" service in the domestic equipment manufacturing industry, while building the brand of CNHTC. We will continue to enrich the connotation of "kin of loved ones" service and improve the service technology level and service timeliness.
In order to successfully complete the sales target of 140,000 complete vehicles and 150,000 vehicles this year, CNHTC will further adjust and optimize the existing marketing network, improve the operation quality of the network, and maximize the interests of customers.
In the domestic heavy-duty vehicle market, the major advantages of China National Heavy Duty Truck Group concentrate on engineering vehicles, but it is relatively disadvantageous in the field of subdivision of road vehicles, especially tractors.
To make up for this shortfall, in 2010, China National Heavy Duty Truck will carry out a "surgical operation" major adjustment in the logistics vehicle, especially the tractor market. Cai Dong, general manager of CNHTC, once had business at the beginning of the year. The conference announced that CNHTC must comprehensively improve the competitiveness of tractors. While maintaining the strong carrying capacity of heavy vehicles, it must be allowed to be “light enoughâ€.
In fact, the efforts of China National Heavy Duty Truck to enter the road car market have already been reflected last year, but these measures are in front of strong competitors such as FAW and Auman. According to statistics, the total sales volume of tractors in 2009 slightly increased year-on-year, but the share of FAW and Auman in this segment has increased significantly. It is clear that these two companies took away from China National Heavy Duty Truck and Dongfeng. , Shaanqi and other manufacturers share.
"Despite the fact that Sinotruk has occupied more than 40% of the construction vehicle market, our performance in lightweight tractors, especially 6x2 models, is not satisfactory in the second half of this year and deserves our heightened vigilance." Cai Dong made it clear.
On the basis of consolidating and improving the advantages of engineering vehicles, we will focus on the construction of a road network for the development of road vehicles, actively promote cooperation with road vehicle conversion companies, and concentrate on the construction of road stores-led specialty stores and 4S stores. Construction of after-sales service outlets for road vehicles. At the same time, Sinotruk also plans to implement a more active and pragmatic and flexible business policy, encourage and support the broad distribution of modified units to quickly open up the market and promote the healthy development of the marketing network.
In terms of product improvement, China National Heavy Duty Trucks is also determined to change the long-term consumer's impression of heavy truck "heavy vehicles." All along, Chinese heavy vehicles are known for their durability and strong bearing capacity. If the user requires heavy loads or operates under harsh working conditions, China’s heavy vehicles are often the first choice. It also derived the stereotype of heavy truck's "heavy" vehicle.
How can we meet the lightweight user's transportation requirements and continue to meet the needs of heavy-load users, so as to improve the recognition of road vehicle users?
This year, China National Heavy Duty Truck Co., Ltd. has conducted several experiments and launched a number of lightweight tractors. Many new components and technologies have been applied to these products, such as the aluminum housing of the transmission. Only this new material is lighter than the original transmission. Eighty-nine kilograms. With the new technology, China National Heavy Duty Truck has solved the contradiction of not only satisfying the requirements of high torque and bad working conditions, but also the lighter weight of the car.
In fact, China National Heavy Duty Truck Co., Ltd. has always been constantly adhering to product and technology innovations to enhance its core competitiveness, so that China National Heavy Duty Truck's comprehensive competitiveness and sustainable development capabilities continue to increase. Up to now, China National Heavy Duty Truck has more than 1,100 patents, and has become the most patented enterprise in the national auto industry; it has formed the most complete series of complete truck product models in China, which makes Sinotruk adequate in its fight against foreign brands. Emboldened.
With HOWO heavy trucks, China National Heavy Duty Truck once drove out of the Chinese market the Japanese cars that have dominated the Chinese mixer market. Sinotruk, which relied on the introduction of the Steyr technology, had the qualifications of dialogue with foreign giants on an equal footing, and began to make frequent moves with them in domestic and foreign markets, and achieved a record of more than 100-fold growth in vehicle exports within three years.
Today, the most proud of China National Heavy Duty Truck is its high-end heavy truck Howo A7. “It is a typical example of CNHTC's integrated innovation, and it is also a centralized inspection of China's heavy truck industry's independent innovation achievements and represents the latest level of technological progress in China's heavy truck industry.†Cai Dong said that the car has a very strong competitive advantage in the international arena. .
China National Heavy Duty Truck's innovation capability is not only reflected in the vehicle's manufacturing, but also achieved a major breakthrough in key component remanufacturing technology. At the end of February 2010, China National Heavy Duty Truck Group Jinan Fuqiang Power Co., Ltd. and the People’s Liberation Army Armored Forces Engineering Institute jointly undertook the “Eleventh Five-Year Plan†national science and technology support plan major project “Key Technology and Application of Auto Parts Remanufacturingâ€, successfully Accepted by the expert group organized by the Ministry of Science and Technology.
As a sunrise industry, remanufacturing industry is currently estimated at US$100 billion in sales, while China is still in its infancy. Under the background of the country’s promotion of energy-saving emission reduction and the development of a recycling economy, China National Heavy Duty Truck is the first company to enter the remanufacturing industry in China. Enterprises in the field will face a huge first-mover advantage.
Take me as the principle, mutually beneficial and win-win
China's heavy truck market is the largest in the world, but unlike passenger cars, 90% of China's heavy truck market is dominated by domestic autonomous heavy truck products. As the country's largest heavy-duty vehicle manufacturer, China National Heavy Duty Truck Group is also the world's leading manufacturer of heavy-duty vehicles.
Compared with international heavy truck giants such as Scania, Volvo, MAN, and Benz, China National Heavy Duty Truck's advantage is not only the huge domestic market potential behind it, but also the relatively low price, rich marketing network, and the Chinese market. And deep understanding of consumer needs. Therefore, before the international heavy-duty truck manufacturers tried to enter the Chinese market, they were repeatedly met with wall-fights. This shows that it is not possible to directly rely on products to open the Chinese market.
Like other domestic heavy-duty truck companies, Sinotruk has a large gap in technology compared with heavy-duty truck companies that have been developing abroad for hundreds of years. In order to shorten this gap, it has the conditions to enter the international heavy truck giant market, and it is advancing toward a higher level of technology. Sinotruk cooperates with the new international partner Mann.
On July 15, 2009, China National Heavy Duty Truck (Hong Kong) Co., Ltd. and German Man Corporation formally signed a cooperation agreement to fully initiate the strategic cooperation between the two parties.
As is known to all, German Man Company is one of the world's three largest truck companies, maintaining its global technological leadership in the field of diesel engines and has an extensive market network worldwide. In the cooperation with Man, using MAN's rich network to develop the international market is another objective of China National Heavy Duty Truck.
Actually, the joint venture between Chinese and foreign auto companies is not new. Many multinational passenger car companies operate through capital. Not only do they control the domestic enterprises technically, they also control it from the capital, so that domestic companies may gradually become foreign companies. Holding subsidiary in China.
Different from them, in this joint venture, Mann has obtained a 25% plus one share in China National Heavy Duty Truck (Hong Kong). China National Heavy Duty Trucks also holds an absolute controlling position while receiving many advanced technologies from MAN. In this regard, experts in the industry believe that Sinotruk insists on giving priority to me and focuses on mutual benefit and win-win results. It has won the understanding and respect of the partners and created a brand-new model for China’s auto industry’s foreign strategic cooperation, providing China’s enterprises with international strategic cooperation. A demonstrative case.
At present, the cooperation projects between the two sides are proceeding in an orderly and smooth manner. Foreign funds have all been put in place. Foreign investment in technology has also been placed in two batches in accordance with the plan. China National Heavy Duty Truck is in the process of digestion and absorption. With the arrival of technology, the first and second batch of foreign personnel are also in place according to the contract.
At present, foreign directors and independent directors have come to work after the Spring Festival. With the progress of the project, some German personnel will continue to participate in the work.
The main task of foreign personnel is to do a good job of project implementation, convergence, coordination and guarantee of technical quality. At the same time, Sinotruk also made serious adjustments and investigations during the Spring Festival on the production line, plant construction and production line layout. According to this progress, this project will be gradually put into production in batches in 2011 and will be mass-produced in 2012. With the cooperation with Man to enhance its strength, Sinotruk hopes to substituting China’s heavy-duty vehicles into a new international advanced platform.
How to maintain self-determination in cooperation, and then really use for me, and then innovate? In fact, it is precisely through the introduction of technology, digestion, absorption, and re-innovation. Through the re-innovation of the imported Steyr technology, CNHTC has mastered the system integration technology for heavy trucks, and the assembly of the core components such as the cab and engine has all achieved independent R&D and production, and it has gone from simple imitation to Further innovations.
In this regard, Ma Chunji’s point of view is: “The cooperation project represents the image of the Chinese people. Especially as a person in Shandong, we must also set an example. Our partners can only become friends, and we must never become enemies. We must never injure friends.â€
As early as 10 years ago when he was the deputy head of the reorganization group of China National Heavy Truck, Ma Chunji insisted on retaining the "China National Heavy Duty Truck" brand. "We must always uphold this dominant power of independent innovation. This is a principle that cannot be transferred. If we lose our dominance, it is tantamount to selling ourselves."
“If we don’t even have our own time, what cooperation do we have? We haven’t got ourselves to cooperate for a long time. We can’t find where we are. It’s not cooperation. But we will never talk about destroying each other. We only talk about common development. We have developed better and faster. It is our own requirement.†Ma Chunji showed the attitude of China National Heavy Duty Truck.
For Sinotruk, cooperation is a form, and it is the purpose of upgrading yourself to achieve development.
Do it to be the strongest
In 2009, China’s auto production reached 13 million vehicles, and it has become the world’s largest automobile production and sales country and consumer country. However, despite this, the Chinese auto industry is still in a state of dispersal, weakness, and large scale.
“First, the development capability is not enough, followed by the platform is not, and the third is the ability of talent is not strong, but also rely on people's foreign technology.†Ma Chunji believes that adherence to independent innovation, to achieve our country's auto industry, the important change from big to strong , is the main goal of the development of the automotive industry in the future.
Recently, the Ministry of Industry and Information Technology of China announced that it plans to implement a policy aimed at encouraging the consolidation of the auto industry in the first half of this year, and that CNHTC, as one of the eight companies supported by the government, is also planning.
Ma Chunji once said that the state has adjusted to one of the eight companies and positioned as a commercial vehicle. Sinotruk will first make a fuss about commercial vehicles and achieve product up and down to create the best engine, transmission, carriage, and body. Such as the best parts and components industry, at the same time extending to the special vehicles, in the passenger and pickup trucks and other industries such as heavy and light vehicles must do a good job in development planning. It is not even possible to exclude heavy-duty vehicles and even outside cars from finding projects that are capable of sustainable development.
In fact, these plans have already entered the schedule for the implementation of China National Heavy Duty Truck. At the end of last year, China National Heavy Duty Truck set forth a plan for a passenger car and has made active preparations. In fact, heavy trucks and passenger cars are twin brothers. Most of their chassis processes are the same. They can achieve the best combination of technical resources and product resources.
The passenger car market has rich prospects. In the future, developing countries will have huge demand for buses. While looking at Mercedes-Benz, Mannheim and other international heavy truck companies, their passenger cars are also developing well. From this perspective, the development of passenger cars by China National Heavy Duty Truck is also the trend of the world's heavy truck giants. In cooperation with Manhwa, coaches are also one of the projects for the two sides to cooperate in the next step.
Obviously, this is all the strength of China National Heavy Duty Truck's optimistic about the passenger car project. According to reports, China National Heavy Duty Truck Group will achieve mass production of passenger cars as soon as possible, the recent annual output of about 2,000 vehicles, reached tens of thousands in the medium term, the long-term goal is to become one of China's strongest bus companies, and then with the world.
At present, the competition in the domestic passenger car industry is very fierce. The annual output of the major bus manufacturers with mature technologies is only about 30,000. How to snatch food in their mouths and mature the passenger car technology and achieve world-class development capabilities. This is a long process for China National Heavy Duty Truck.